Work
These are sample projects I created to show how I work, for real and fictional brands. They were not commissioned by the brands shown, and each one is labelled as a sample.
Three emails for a slow-living loungewear brand, written and designed in one calm voice: a welcome email with the first-order code, a launch email for a new color, and a win-back email with a one-week offer. Swipe through the emails.
A welcome flow for a coffee brand, set up in Klaviyo's flow builder: the list trigger, the emails in order, and the wait steps between them. This is the part of the starter offer that turns written emails into a flow that runs on its own.
See the starter offer
The first email of a welcome flow for a festive brand, written as a letter from Santa, and the pop-up that leads to it. The email delivers the code, gives a 7-day reason to buy, and has one button. The brand is fictional.
Flows for a coffee subscription brand, each built around the moment the customer is in. Swipe through each flow: when every email is sent, its subject line and preview, and the job it does.
View the live page
Sequences for a premium cookware brand: a welcome flow that sells the category before the discount, and post-purchase emails that make sure the first cook goes right instead of going quiet after the sale.
Core flows for a sports nutrition brand: a five-part welcome sequence, abandoned checkout recovery, and a post-purchase journey timed to when the tub runs out.
A weight loss brand for men over 40: positioning, three Meta ad creatives with designer briefs, a full landing page and a UGC video script, all telling one story from first scroll to sign-up.
View the live page
A landing page for a cold therapy brand: headline, benefits, objection handling and offer, carrying one clear promise from the first screen to checkout.
View the live page
A direct response page for a back pain relief device: problem, mechanism, proof and a close built around a guarantee.
View the live pageA creative system for a skincare serum: ten hooks by awareness level, five UGC video scripts, ad frameworks and five primary texts, in a client-ready document.
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