About FYRVEK
A founder led practice for brands that value focus over headcount.
FYRVEK is run by one person with one specialisation: the marketing moments that move a customer from first click to repeat purchase. No account managers, no handoffs, no juniors learning on your budget.
Who is behind FYRVEK
I am Veselin Parashkevov, a direct response copywriter and email marketing specialist working with Shopify and DTC brands across the US, UK, Europe, and Australia.
My background is in economics and accounting, which shaped how I approach marketing: every asset should justify its place with a commercial purpose, not fill a content calendar. I trained in direct response under a mentor whose agency reached the top tier of the global freelance market, and I hold the Klaviyo Product Certification for email and retention work.
I built FYRVEK because most brands do not need more marketing tasks. They need the tasks they already run to work together. That is the entire focus of this practice.
How we work together
A deliberately small practice comes with deliberate working rules.
Written first
Strategy, feedback, and delivery happen in clear written form: documents you can reread, forward, and act on. Async by default, which also means timezone friction rarely exists.
Direct access
You work with the person doing the work. Questions get answered by the specialist, not relayed through a coordinator.
Limited seats
The practice takes a small number of clients at a time. This is a capacity fact, not a scarcity tactic, and it is why the work stays senior level.
Honest scope
If a problem sits outside the specialisation, media buying for example, FYRVEK says so and helps you find the right person instead of improvising.
Principles
What the work is measured against.
Clarity over noise
If a customer cannot follow the message, nothing else matters.
Systems over tasks
Assets are built to work together, not to be admired separately.
Evidence over adjectives
Claims are backed by work you can inspect, or they are not made.
Calm over hype
No inflated promises, no manufactured urgency, no borrowed authority.
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