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Services / Starter offer

Starter offer

Welcome flow + sign‑up pop‑up

A pop-up that turns visitors into subscribers, and a 4-email welcome flow that turns subscribers into first orders. Written, designed and built in your Klaviyo account by me, at a fixed price.

Price
$490fixed, everything below included
Timeline
Live in 2 weeks (10 working days) from the day I get access to Klaviyo and your brand files.
Sign-up pop-up
Copy and design for desktop and mobile, built with Klaviyo sign-up forms, connected to your list and your welcome discount. Includes a thank-you step with the code.
Welcome flow
4 emails: (1) welcome and code, (2) your brand story, (3) your bestsellers, (4) reminder before the code expires. Each with a subject line, preview text and one clear button.
Design & build
Emails designed in your brand colours and fonts, built in Klaviyo, checked on desktop and mobile, with flow filters so buyers stop receiving the discount emails.
Testing
An A/B test on the subject line of email 1, and test sends of every email before launch.
Changes
Two rounds of changes: one on the copy, one on the finished design.
After launch
A one-page guide on which numbers to watch in the first 30 days, and a check-in after 2 weeks with what I see.
Payment
50% to start, 50% when the flow is ready to go live. Bank transfer in USD or GBP, based on a short written offer you accept by email.
Book the starter offer See a sample welcome email

I reply within 24 hours on working days.

Built in your account

You get a working flow, not a document with copy.

I build the whole flow in your Klaviyo account: the trigger, every email, and the timing between them. On launch day it is already running, and you can see and edit every step yourself.

  • Trigger: someone joins your list through the pop-up
  • Each email set to send at the right moment, day 0 to day 7
  • Filters so buyers stop getting the discount reminders
A welcome flow built in Klaviyo: trigger, emails and wait steps
A welcome flow I built in Klaviyo for a sample coffee brand

Step by step

What happens in the 2 weeks.

DAYS 1–2

Brief

You fill in a short form about your brand, customers and offer, and give me access to Klaviyo. I review your store and any existing emails.

DAYS 3–6

Copy

I send you the pop-up text and the four emails with subject lines. You comment, I make the changes.

DAYS 7–11

Design & build

I design the emails and pop-up and build them in your account. You review the finished versions.

DAYS 12–14

Test & launch

I test every email and the pop-up on desktop and mobile. You approve, and the flow goes live.

What I need from you

  • Klaviyo access (a Manager or Admin login for me)
  • Logo, brand colours and fonts
  • 5 to 10 product or lifestyle photos
  • Your welcome offer, for example 10% off the first order
  • Feedback within 2 working days of each draft

Not included

  • Paid ads or ad management
  • Changes to your Shopify theme
  • Other flows and campaigns (see the Retention Sprint)
  • Moving your list from another email platform

Questions

Before you book

What do I need to have before we start?
A Shopify store with Klaviyo connected (any Klaviyo plan, including the free one), your logo and brand colours, a few product photos, and the welcome offer you want to give, for example 10% off the first order.
I already have a welcome flow. Is this still for me?
Yes. I review what you have, keep what works, and rewrite and rebuild the rest. Many stores have a single generic welcome email; this replaces it with a full sequence.
Why only one offer to start?
A welcome flow is the email every new subscriber receives, so it is usually the first flow worth getting right. A fixed scope also means you know the price and the finish date before we start.
How do we work together?
By email or Slack, in writing. You get each draft as a document or a Klaviyo preview link, leave your comments, and I make the changes. Calls are fine when a decision needs one. I reply within 24 hours on working days.
How do I pay?
50% when we start and 50% when the flow is ready to go live, by bank transfer in USD or GBP. Before we start, you get a short written offer that lists the scope, dates and price.
Who owns the work?
You do. Once the final payment is made, the copy, designs and everything built in your Klaviyo account belong to your brand.

Next step

Ready for a welcome flow that sells from the first email?

Book the starter offer Ask me a question

I reply within 24 hours on working days.